Our trainers

Liina Laanemets-Kalda

Liina Laanemets-Kalda

Liina Laanemets-Kalda is an accomplished trainer who was named Tartu County’s Trainer of the Year in 2025. She holds a Level 7 Adult Educator professional qualification. As CEO and trainer at Idee Turg, she delivers courses in accounting, entrepreneurship, project management, training for trainers, artificial intelligence and other subjects. She also teaches project work at the Võru County Education and Technology Centre.

Liina graduatedcum laude in Accounting from Lääne-Viru College in 2015 and earned a master’s degree in Financial Management from the Estonian University of Life Sciences in 2020. She has also studied Vocational Teacher Education at the University of Tartu’s Institute of Education. She is currently completing her second master’s degree, in Entrepreneurship and Economics, at the Estonian University of Life Sciences, where she is writing her master’s thesis. In 2026, she also began master’s studies in Artificial Intelligence in Business at Tallinn University of Technology. In 2013, she studied management accounting and cost accounting as an exchange student at the Instituto Superior de Contabilidade e Administração de Lisboa in Portugal.

Liina completed a 160-academic-hour train-the-trainer programme in 2017. She actively develops her knowledge and skills through continuing education in entrepreneurship and teaching. She has also completed Tallinn University’s continuing education programme in Entrepreneurship and Career Education in Upper Secondary and Vocational Education.

Her previous roles include e-invoicing specialist, training and sales manager, accountant, business journalist for various media outlets, and teacher of entrepreneurship, economics and accounting in secondary schools. She has also been a guest lecturer at higher education institutions. Liina has supervised the development of more than 2,500 business plans and, alongside her work as CEO and trainer, mentors aspiring entrepreneurs.

Tea Hermann

Tea Hermann is an educational technology specialist who began her training career in early childhood education before moving into digital technology and robotics. She holds a master’s degree in Educational Technology from Tallinn University and has several years of experience delivering technology and robotics training for teachers. She also holds a Level 5 Adult Educator professional qualification.

Tea has worked as the Tartu County adviser for the Education and Youth Board’s ProgeTiger programme and as an educational technologist at Melliste School, supporting teachers in the purposeful use of digital tools. In 2022–2023, she led “Nutikas Digipööre”, a joint digital transformation project involving three schools. In 2025, she founded NutiPisik OÜ, which provides practical robotics and technology training for early childhood educators.
Since 2025, Tea has also taught Idee Turg’s “Creating and Managing a WordPress Website” course, guiding adults through building and maintaining websites.
As a trainer, Tea values a practical, participatory approach that helps learners develop skills through hands-on experience. Adult education is a field she finds deeply motivating, and she is committed to continuing her professional development in this area.

Tea Hermann
Rainer Lanemann

Rainer Lanemann

Rainer Lanemann is an educational technologist and adult educator, as well as an active full member of the Estonian Association of Educational Technologists. His work focuses on the practical, purposeful adoption of technology, the development of digital competence, and supporting teachers and learners in a changing digital environment. Rainer holds a Level 5 Adult Educator professional qualification. In 2026, he was named Põlva County’s Trainer of the Year.

He has a strong IT background and more than ten years of experience using and implementing digital tools, web solutions and information systems. One of Rainer’s strengths is breaking complex information into understandable parts and then connecting them into a coherent whole. In his courses, he makes sure every participant understands how the tools and solutions covered can benefit them. His aim is to give learners the confidence and skills to apply what they have learned independently and purposefully after the course.

Rainer spends most of his working time at Põlva School, supporting teachers and staff across several school sites in adopting technology, using digital learning environments and developing digital competence. An important part of his work involves the informed, safe and purposeful use of artificial intelligence in education. He helps both teachers and students use AI tools thoughtfully.

Alongside his work in education, Rainer runs a business specialising in WordPress projects, with a focus on web design, web development and search engine optimisation (SEO). He also develops and delivers technology courses and workshops on websites, online stores and artificial intelligence.

Kadri Matt

Kadri Matt is a trainer and Training Specialist at Idee Turg and holds a Level 5 Adult Educator professional qualification. She has studied Gene Technology at the University of Tartu and completed further training in accounting, marketing, data analysis, multimedia and artificial intelligence. This background provides a strong foundation for both analytical and creative approaches. Kadri has a lasting enthusiasm for expanding her knowledge and acquiring new skills.
Her previous roles as a team coordinator, marketing assistant and administrative staff member at an educational institution have given her broad experience in day-to-day business operations and increasing organisational visibility.
At Idee Turg, Kadri has two roles. As a Training Specialist, she supports the processes behind course delivery. As a trainer, she shares her knowledge of starting a business and the opportunities offered by artificial intelligence. Her aim is to help participants understand business fundamentals and use practical tools to build their own companies.
She also has in-depth knowledge and experience of AI applications in business, focusing on effectively integrating AI solutions into marketing, customer communication, data analysis and everyday workflows.

Kadri Matt
Andres Vaher

Andres Vaher

Andres Vaher works as Chief Specialist in Marketing and Communication at the University of Tartu’s School of Economics and Business Administration and as Marketing Manager at Mööbliproff OÜ. He also mentors new businesses.
Andres graduated from Lääne-Viru College in 2014 with a professional higher education qualification in Commercial Economics. His interest in marketing led him to pursue master’s studies in Economics at the University of Tartu, specialising in marketing. He holds a master’s degree in Contemporary Marketing.
Andres also runs his own business, providing marketing services to companies. He has gained experience in both the private and public sectors, including international marketing. He has been a digital marketing trainer at Idee Turg OÜ since 2019.
Andres sees marketing as an integrated system in which strategy, data, workflows and automation support one another. In the age of artificial intelligence, this approach offers an advantage by enabling consistent, measurable solutions.

Astra Pintson-Käo

Astra Pintson-Käo holds a master’s degree in Social Sciences in Communication Management, awarded cum laude; a bachelor’s degree in Social Sciences in Journalism and Public Relations; and a bachelor’s degree in Educational Sciences in Vocational Teacher Education, also awarded cum laude. She holds a Level 6 Vocational Teacher professional qualification and a Level 7 Adult Educator professional qualification.

Astra has worked in educational institutions, international corporate groups and the public sector. At VOCO, she teaches organisational behaviour, marketing communication, customer service and sales communication, event management and career planning.
She has delivered courses in communication, marketing, interpersonal skills, event management and meeting organisation. She has also facilitated work practice groups focused on personal development and motivation, as well as job clubs, for the Estonian Unemployment Insurance Fund.

Astra Pintson-Käo
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